In August 2018, it was rebranded as TikTok, and its format includes original video. TikTok’s parent company, ByteDance, acquired the popular lip-sync app Musical.ly in 2017. It also gives users access to audio clips, songs, and effects. TikTok is a video app that allows users to post clips up to 60 seconds long. Here’s a guide to what TikTok is, how it works, and how to get started on TikTok. But TikTok can also seem daunting if you’re not quite sure what to do on it, or how to get started. The short-form video app is a launching pad for viral memes, collaborative challenges, and comedic content. TikTok has been downloaded more than 2.6 billion times and has become a global sensation since its transition from Musical.ly, but it’s hard to sum it up in a word or phrase.
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